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Digital Marketing Manager in Brillion, WI at Ariens Company

Date Posted: 6/13/2017

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Brillion, WI
  • Job Type:
    Marketing
  • Experience:
    Not Specified
  • Date Posted:
    6/13/2017

Job Description

Leaders at Ariens inspire and develop passionate people who work as one team to continue the success of our Company’s legacy.

 As an Ariens Leader, I will:

  • Live and uphold the core values
  • Genuinely care and make a positive impact on those I work with
  • Be available, approachable & accountable
  • Listen carefully and communicate honestly
  • Set clear expectations
  • Coach to achieve excellence and recognize success

At Ariens Company we understand that Passionate Employees Astounded Customers = SUCCESS! We offer a fast-paced, casual environment with a strong sense of community. As a member of our team you will have the opportunity to make an impact and be recognized for it. At Ariens you’re not just an employee, you're family!

We are currently recruiting for a proven Digital Marketing Manager for our offices in Brillion, WI. This position will develop and execute online paid media and strategy for Ariens global brands – in addition to driving brand awareness and consumer advertising. Focus on online visibility and growth, website management and strategy, consumer engagement and creating ads across digital and social platforms. Passion and motivation to build an exciting portfolio of brands while working with a dedicated, growing team.

ESSENTIAL DUTIES AND RESPONSIBILITIES: 

  1. Leads development and execution of online consumer advertising strategy and tactics within the company’s yearly marketing plans.
  2. Create, monitor and execute digital advertising to support online sales for Ariens Company global brands.
  3. Work with marketing team to develop and build out advertising plan to integrate digital and social media into the overall marketing goals.
  4. Understand current digital trends, user patterns, consumer data and target markets to formulate effective marketing tactics.
  5. Connect and analyze data to evaluate existing and potential online markets.
  6. Manage SEO tactics, digital media presence and online review strategies.
  7. Manages content strategy and provide insight into current industry trends on digital platforms.
  8. Oversee the online consumer experience recognizing issues or potential risks to the brand on social media platforms while driving changes for improvement of business results.
  9. Leads our current online brand standards while ensuring community engagement, in conjunction with Social Media Specialist, is fulfilled to astound our customers.
  10. Act as an integrated team member of Ariens Company Marketing Department.
  11. Maintain consistency of brand materials throughout digital properties in conjunction with the creative team.
  12. Monitor and track advertising of all Ariens digital properties.
  13. Report digital analytics and analyze consumer data for further planning and strategy.
  14. Responsible for add-ons, upgrades and enhancements to current digital software in conjunction with corporate IT department.
  15. Performs other duties which may include:
    1. Provide assistance or education as needed to Ariens marketing and sales teams.
    2. Work with outside marketing agencies as required to execute strategy.
    3. Ideation for marketing campaigns to create fun and exciting new materials.  

Job Requirements

BASIC QUALIFICATIONS:

  • Bachelor’s Degree and additional further education or training in related field
  • Minimum of 5 years of professional digital marketing management and social media management
  • Experience in leading or managing social media advertising, social community management, paid social media and other digital media campaigns, target marketing and content marketing campaigns
  • Experience with current digital best practices, related marketing advertising software
  • Proven experience in Digital Marketing, Content Marketing, Social Media, Online Promotions, Search Engine Marketing, Creating and Executing Social Media Advertising, Analytics and Reporting
  • Passion for digital marketing and understanding the power of social and digital media advertising to create brand awareness and drive sales/leads

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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